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Here are some best practices for creating an effective YouTube profile: But a compelling profile is one of the easiest ways to promote your YouTube channel-and boost your SEO. Many YouTubers skip the profile section and get straight to content creation. It’s more eye-catching and more clickable! Which of these two thumbnails are you more likely to choose? The first graphic has text that clearly defines what the video is about.

Add text and colors to encourage clicks.

Resolution: 1280 x 720 px (but any 16:9 aspect ratio should work, as long as the width is at least 640 px).

We recommend these simple “rules of thumb” for best results: To boost views, create an eye-catching custom thumbnail for every video you post. YouTube produces automatic thumbnails for all videos, but they can be blurry or out of focus. We process them in less than 13 milliseconds, according to one MIT study. That’s because our brains are hardwired to notice visuals first. Thumbnails matter, maybe even more than titles. Clickbait is tempting but can damage your channel’s reputation in the long term. The best headlines offer an obvious benefit or create an emotional reaction. Most online readers focus on the beginning of the sentence and skip the rest.

Include your keyword(s) in the first half of the title to avoid losing valuable information.

Stick to 60 characters or less or some of your title may get cut off when displayed. The most popular YouTube videos tend to have the shortest titles. Here are some basic tips for writing strong YouTube titles: And if it isn’t punchy, it might be the last. The title is the first thing users see when they find your content. Start by searching for a particular theme or topic, and see what title YouTube suggests. YouTube’s autocomplete feature is another great way to find popular keywords.

Choose a keyword that prioritizes video and suits your content.įor example, “Photoshop Tutorial” shows video results first, while “Photoshop Tips” first directs Google users to a web page.

Try adding words like “How to” or “Tutorial” if you’re having trouble finding keywords with video results. Are the top-ranking results videos or written content?

Analyze the Search Engine Results Page (SERP) for each keyword.

Identify possible keywords with a tool like the Google Ads Keyword Planner.

Youtube thumb line how to#

Here’s how to find a Google-friendly keyword for any video: But a bit of reverse engineering can go a long way. There’s no set rule for which keywords will help your YouTube video rank well. And Google now prioritizes video over other content for many searches. People don’t just look for videos on YouTube they use Google too. And great SEO starts with understanding what users are searching for. Choose Google-friendly keywordsĪ great YouTube channel starts with great SEO. How to promote your YouTube channel: 30 tactics that work 1.

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